Nike has filed several trademark registrations for the word "Nike" across various classes of services and goods, including a separate trademark for backpacks, sporting equipment, and designs. This entitles you to legal protections for your brand, including the brand name, slogan, or logo.įor example, consider the classic Nike brand. You can gain protection for your clothing brand by having your lawyer file a trademark application with the United States Patent and Trademark Office (USPTO). When you have a strong trademark, you can build brand loyalty with customers who have learned to love your clothing's consistent value and quality. Once you've chosen a name for your clothing line, that trademark becomes the element distinguishing your line from your competitors'. Generic or descriptive names won't cut it.
Your clothing line must be unique with an original name, slogan, and logo in order to qualify for trademark protection. Brand-name clothing and fashion is important because it denotes a level of quality to the customer. They do this by obtaining valuable trademarks. Why is Trademarking Clothing Important?Ĭlothing lines and fashion designers need to protect their brands, names, slogans, and logos. There are several steps to take when filing for a clothing trademark, and even more questions you'll have to ask yourself throughout the process.
The process of trademarking clothing is complex. This includes having the trademark on the tag or emblazoned on the piece of clothing. Trademark clothing is when the designer's name or fashion company is inextricably linked to the clothing itself. Updated June 23, 2020: What is Trademark Clothing?
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